Within half a year prior to Latvia's transition to the Euro, it supports the introduction of an increasing number of entrepreneurs. As shows the Market and public opinion research center SKDS, in June 2013 , the adoption of the euro approved by 48.8 percent. businessmen.
Most proponents of the EU currency are major capital firms - 74 percent. businessmen representing companies with over 1 million lats turnover. 75 percent. respondents represent businesses with 50-249 employees, 71 percent. - companies with 250 or more employees.
One of the main key factors of Latvia’s transition into Euro zone is a potential flow of in estments from states where the euro is already is a national currency.
Desire to save the national currency lat inseparable from the historical and emotional background still remains, but the study results show the fact that business people are ready to meet challenges within the euro because they believe that it will enhance the overall competitiveness of Latvia in the common European Union market.